01
Founders & executives
Your name is your company's signal. When it reads wrong in search results, it costs you in fundraising, recruiting, and sales. We rebuild it.
For Brands & Executives
When your name is the one being searched.
You built something worth finding. Somewhere along the way, something you didn't write started ranking above it. We remove what's removable, displace what isn't, and rebuild a branded search result that tells your story instead of someone else's.
48h
Audit turnaround
6–16 wk
Typical engagement
Discreet
NDA-first process
NYC
Based
01 — Who we help
Five types of client, one standard of work.
02
Companies & brands
Review bombs, hostile press cycles, outdated coverage, competitor attacks. Corporate reputation work for SaaS, consumer brands, healthcare, finance, and hospitality.
03
Public figures
Authors, creators, speakers, politicians, athletes. Your professional life lives on the first page of Google — we make sure it looks like yours.
04
High-net-worth individuals
Privacy-first engagements for families, investors, and private principals. Data broker removal, executive protection, legal coordination, full discretion.
05
Professionals & practitioners
Doctors, lawyers, financial advisors, consultants. Unfair reviews and outdated case references damage practices built on trust. We run targeted cleanup campaigns.
06
Organizations in crisis
Schools, nonprofits, associations facing acute reputation events. Fast mobilization, legal coordination, and containment work running alongside your PR and counsel.
02 — How it works
Four stages. No surprises.
Stage 01
Free audit
Tell us the brand or name. Within 48 hours, a senior analyst returns a written audit: every result on the first two pages of your branded search, classified as removable, negotiable, or displaceable, with a concrete recommendation and indicative budget range.
Stage 02
Scope & sign-off
If the audit shows something we can actually solve, we write a scope document: targets, methods, timeline, commercials, exclusions. You sign once you're satisfied. Nothing touches a filing system until scope is signed.
Stage 03
Execution & weekly diffs
Takedowns go through the right channel for each target. Displacement runs in parallel where needed. Every seven days you receive a SERP diff: what moved, what didn't, what we're changing, what's next. No radio silence, ever.
Stage 04
Close-out & optional maintenance
End-of-engagement report with receipts for every filing. Targets achieved, targets missed, reasons for both. If the result needs ongoing protection, we offer a light monthly maintenance scope. If not, we close clean.
Start here
Free audit. 48 hours. No sales pressure.
A real analyst reads your situation and writes back with a concrete assessment. Not an automated report, not a chatbot, not a sales funnel.
03 — Common questions
The things brands ask us first.
Can you guarantee a specific page will be removed?
No. Anyone who guarantees specific removal outcomes before seeing the content is selling you something they can't actually deliver. What we do guarantee: a written assessment of which targets are removable, negotiable, or displaceable, with realistic probability estimates — before you commit any money.
How much does this cost?
Engagements vary from $4,000 for a targeted single-platform removal to $40,000+ for multi-month suppression campaigns and ongoing executive protection retainers. We don't publish fixed rate cards because the work is scope-dependent. The audit is free and includes an indicative budget range.
How fast can you start?
Audit within 48 hours. Scope within a week once we have your brief. Active execution begins the day scope is signed. For acute crises, we've turned full scope around in 48 hours total.
How discreet is the process?
NDA is default on every engagement. Files stay in isolated workspaces per client, purged on close-out. For sensitive matters, we run the engagement over Signal and do not retain records beyond legal minimums. Client names never appear in our marketing without explicit written consent.
Do you work with international clients?
Yes. Most of our work is with US and EU clients, but we take engagements globally. We have team members fluent in English, French, Russian, and Spanish, and partner with local counsel for legal matters in other jurisdictions.
What about my existing PR or legal team?
We work alongside them. We don't replace PR, legal, or strategic communications — those functions own messaging and stakeholder comms. We handle the specialist execution layer: platform escalations, SERP work, monitoring, filings. Many of our best engagements run inside broader crisis teams.
Ready when you are
Your brand doesn't deserve what Google is showing — and you don't need to tolerate it.
Free audit, 48-hour turnaround, written recommendation. Begin whenever you're ready. NDA on the first message if the situation is sensitive.
Request free audit