Case Studies

Documented work. Honest numbers.

Most of our client work sits under NDA we will never break, so what you see here is either anonymized in the ways our partners have pre-approved, or published in full with explicit written consent. No stock photos, no back-calculated metrics, no "up to 300%" claims.

Featured case

Six weeks to a defensible first page — a SaaS branded search rebuild.

Series-B SaaS · Via reputation agency

A B2B SaaS company was losing inbound demos because three negative anchors sat in the top ten of its branded SERP — an outdated complaint thread, a competitor comparison article written from a hostile angle, and a Glassdoor scoring issue.

Engagement ran six weeks through a white-label arrangement with an established reputation agency. We scoped early: of the three anchors, two weren't removable under any workable framework, so the plan became displacement plus rebuild-the-trust-layer around them.

6/10
Top SERP slots positive or neutral
+19%
Organic demo conversion
+38%
Referral traffic
6 wks
Engagement length
Method

What the six weeks actually involved.

Week 1 — Audit and triage. Full SERP capture across three countries, classification of every top-20 result, conversations with the client's sales team to confirm which results were costing deals. Only one of the three anchors was removable; the other two were legitimate third-party content with no policy violation.

Week 2 — Scope and foundation. Scope signed with client's agency. Began building three owned anchor assets: a founder thought-leadership piece, a company-voice response to the comparison article's core claim, and a refreshed culture page.

Weeks 3–4 — Execution. Authority placements secured in two tier-2 industry publications. Platform escalation filed on the Glassdoor scoring issue (accepted, adjusted after 11 days). Schema and technical SEO pass on all client-owned assets.

Weeks 5–6 — Reinforcement and close-out. Backlink work for the anchor assets, LinkedIn amplification through the founder's network, final SERP verification. End-of-engagement report delivered with filing receipts and verified before-after screenshots.

Outcome. Six of ten top slots on branded search positive or neutral (was three of ten at start). Client-reported organic demo conversion up 19% in the eight weeks following close. Referral traffic up 38% from new placements. One of the three original anchors still sits on page one — we couldn't remove it, and we said so up front.

Other engagements

Anonymized sketches. No embellished numbers.

A

Fintech founder · Review bomb

Coordinated negative review campaign on Trustpilot following a product change. Escalated 14 reviews as TOS violations; 11 removed within 21 days. Rebuilt aggregate score through solicitation campaign over the following 60 days.

B

Private practice physician · Rogue review

Defamatory review on a specialty platform written by a former employee, not a patient. Identified platform policy violation, filed evidence package, removal achieved in 9 days. Ongoing monitoring retainer afterward.

C

Consumer brand · Hostile press cycle

Crisis response engagement during a short hostile news cycle. Coordinated with client's PR firm on messaging, handled platform work and SERP defense. Cycle closed within two weeks; no long-tail damage to branded search.

D

Family office principal · Data broker removal

Continuous opt-out across 42 US people-search brokers over a 12-month retainer. Home address removed from all priority targets; re-filing cadence every 45 days. Ongoing engagement.

E

Author · Wikipedia cleanup

Wikipedia page with factually incorrect biographical details originally added by a third party. Engaged under COI disclosure, proposed corrections via the talk page, community-approved edits within three weeks.

F

PR agency · White-label takedown program

Ongoing agency partnership: monthly retainer covering platform-policy takedowns across the agency's client roster. Averaging 8–12 successful removals per month over the last 14 months, reporting under agency's brand.

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