Privacy Policy

1. Introduction

This Privacy Policy explains how Traceremove LLC ("Traceremove," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit our website, request a free audit, enter into a signed engagement, or otherwise interact with our services. We are based in New York, NY, United States, and we serve clients globally.

We have designed this policy to comply with the General Data Protection Regulation (GDPR) for European visitors and clients, and with the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) for California residents, as well as other applicable privacy frameworks.

2. Information We Collect

Information you provide directly

When you request a free audit, submit a contact form, book a discovery call, or enter into an engagement, we collect information such as your name, email address, phone number, company or brand name, and any details you choose to include about the reputation matter you wish to discuss. We also collect information you send us in the course of an active engagement, including target URLs, account identifiers, and any documentation you share with us to support the work.

Information collected automatically

When you visit our website, technical requests needed to deliver pages, fonts and other assets may include your IP address, browser information and requested URL. With your consent, we also use Google Analytics 4 and Google Ads for analytics, advertising measurement and personalization. These optional measurement tags are not loaded until you accept. If you submit an enquiry, its source domain, landing page and campaign parameters may accompany your request even when optional measurement is off. Request-processing consent does not subscribe you to marketing. See Section 7 for the settings and storage details.

Information from third parties

In the course of performing Services, we may collect publicly available information about the subjects of an engagement from search engines, social platforms, review sites, and other public sources, as instructed by the Client under the relevant Engagement Letter.

3. How We Use Your Information

We use personal information to: respond to audit requests and inquiries; scope, perform, and deliver the Services; communicate with clients about engagements in progress; issue invoices and receive payment; maintain our website and improve its functionality; comply with legal obligations; and, where lawful, send limited communications about our services to existing clients.

We do not sell personal information to third parties, and we do not share personal information with third parties for their independent marketing purposes.

4. Legal Bases for Processing (GDPR)

If you are in the European Economic Area, the United Kingdom, or Switzerland, our legal bases for processing personal information are: (a) performance of a contract when you engage us for Services; (b) your consent, where we ask for it (for example, for optional analytics cookies); (c) our legitimate interests in operating and improving our business, provided those interests are not overridden by your rights and freedoms; and (d) compliance with legal obligations.

5. Information Sharing

We share personal information only with: (a) contractors and subprocessors who perform functions on our behalf (such as email delivery, cloud storage, analytics) under written confidentiality and data-protection obligations; (b) legal or professional advisors when we need specialist support; (c) authorities, when legally required; and (d) successors in interest, in the event of a merger, acquisition, or sale of assets, provided the successor agrees to honor this Privacy Policy.

6. Data Retention

We retain client engagement records for as long as the engagement is active and for a reasonable period thereafter to meet accounting, audit, and legal retention requirements — typically six years after the close of an engagement. Target lists, working files, and sensitive working data are purged from shared systems within ninety days of engagement close-out, subject to any legal hold obligations. Website analytics data is retained for fourteen months or as otherwise specified in our analytics provider's standard settings.

7. Cookies and Tracking

You can accept optional measurement or choose "Essential only". Before acceptance, and on visits with a saved refusal, our Google Analytics 4 and Google Ads tags stay blocked. This choice does not block delivery of the site, its fonts or an enquiry you choose to submit.

Preferences and site features

tr_cookie_consent_v3 stores your choice, the notice version and timestamps in localStorage for up to 180 days. We ask again after expiry or when a new notice version requires a fresh choice. A tr_consent_block first-party cookie can preserve a refusal for up to 180 days, including when a storage write fails. tr_exit_seen uses sessionStorage to avoid repeating the checklist popup during a session. These values do not contain your name, email or case details. If storage is unavailable, the site can still work, but your choice may apply only to the current page.

Optional analytics and advertising measurement

Choosing "Accept all" enables Google Analytics 4 and Google Ads through the Google tag, including Google's analytics-storage, advertising-storage, advertising-data-use and personalization consent signals. We use these tools to understand site usage and measure advertising responses, such as receipt of an enquiry. Our conversion event does not include the form's name, email or message. It is not a purchase or a statement of revenue. Google's processing is also described in Google's Privacy Policy.

Google documents default lifetimes of two years for GA4's _ga and _ga_[ID] cookies. Google Ads can use advertising-measurement cookies such as _gcl_au; their names and lifetimes depend on the enabled features and Google settings. Actual cookies and retention can vary with browser restrictions and Google settings, and expiry may be refreshed during use. See Google's analytics cookie information and advertising cookie information. After acceptance, tr_first_touch_v1 may also keep source and campaign attribution in sessionStorage until that session ends. It is not retained across pages when optional measurement is refused.

Change or withdraw your choice

Use Cookie settings in the footer of any page. Choosing "Essential only" withdraws optional consent. If measurement has already started, we send the updated choice and reload the page into the blocked state. We also attempt to remove this integration's accessible first-party measurement cookies and stored attribution. Requests already in progress may finish; withdrawal does not erase information already received by Google or cookies this site cannot access. You can also remove cookies and localStorage using your browser's site-data settings.

If a refusal cannot be saved, the reload may add tr_consent_reset=1 to the current URL to keep that page blocked. A storage warning means you should check your browser's site-data settings before relying on the choice across visits. For help, contact contact@traceremove.com.

8. Your Rights

Depending on your location, you may have rights to: access the personal information we hold about you; correct inaccurate information; request deletion of your information; object to or restrict certain processing; request portability of your information; and withdraw consent where processing is based on consent. California residents have specific rights under CCPA/CPRA, including the right to know, the right to delete, the right to correct, and the right to opt out of sale or sharing of personal information (we do not sell or share in the ways that trigger this opt-out, but you may confirm this by contacting us).

To exercise any of these rights, contact us at the address in Section 12. We will respond within the timeframes required by applicable law (typically thirty days for GDPR; forty-five days for CCPA/CPRA).

9. International Transfers

We are based in the United States. If you are located outside the United States and provide personal information to us, that information will be transferred to and processed in the United States. Where required by law, we rely on appropriate safeguards for such transfers, including Standard Contractual Clauses approved by the European Commission and equivalent mechanisms for other jurisdictions.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. These include encrypted transmission, access controls, audit logging, and scoped workspace practices for client engagements. No system is perfectly secure, and we cannot warrant absolute security.

11. Children's Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will delete that information.

12. Contact and Complaints

For privacy inquiries, data subject requests, or complaints, contact us at: contact@traceremove.com or Traceremove LLC, New York, NY, United States. If you are in the European Economic Area and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

13. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the "Last updated" date above and post the revised policy on this page. Material changes will be communicated to active engagement clients by email.