Data brokers
You can opt out today and be back next quarter.
People-search sites do not author the records they publish. They buy and scrape them from upstream suppliers, and when a profile is deleted at the front end the supply behind it keeps running. Deleting a visible profile does not guarantee it will stay absent. We agree the sites to check, the people authorized for coverage, and any follow-up schedule before work begins.
01 — What the work consists of
Opt out, delete, and keep checking.
01
Exposure mapping first
Before filing, we agree which sites and people to assess, with authorization for each person included. Within that scope, the exposure map records the profiles found, what they publish, and links to relatives, former addresses or business filings; it is not an inventory of every broker on the internet. Filing blind across a generic list of sites misses the records that are actually doing the damage.
02
Opt-out flows, one at a time
Every broker runs its own process. Some accept a web form, some require an emailed request from a matching address, some want identity verification, and some hide the mechanism behind a support queue. Each has its own confirmation behaviour and its own quiet failure modes, which is the entire reason this is tedious rather than difficult.
03
Statutory deletion rights
California residents have rights under the CCPA as amended by the CPRA, including deletion of personal information a business holds and the ability to opt out of its sale or sharing; the state’s Delete Act adds a central mechanism aimed at registered data brokers. Several other states have since enacted comprehensive privacy laws with comparable deletion and opt-out rights. Which of these apply turns on residency and on whether the broker meets the statute’s thresholds, so we check rather than assume.
04
Repopulation and monitoring
A deleted profile frequently returns, sometimes under a slightly different name spelling or a middle initial that defeats the earlier match. Follow-up checks and re-filing are included only where agreed in writing, with a defined site list, frequency and duration. They do not promise continuous detection or permanent suppression.
05
Executives, families, and the honest limit
The record that matters is rarely the executive’s own. It is a spouse’s listing, an adult child at the same address, or a decade-old property record. Household members are included only where named in the agreed scope and with authorization for each person. What we will not claim is erasure: public records stay public, brokers outside a covering statute can decline, and anything already scraped and mirrored elsewhere has its own life.
02 — How we work it
Four stages. No surprises.
Stage 01
Free audit
Tell us whose listings you are authorized to have assessed. After site coverage, authorization and timing are confirmed, the exposure map records the profiles found within that scope, what they disclose, and any linked relatives or previous addresses. We assess which filing routes may apply; the map does not claim to cover every site or automatically include other household members.
Stage 02
Scope & sign-off
The written scope names the sites, each person covered and their authorization, the verification each broker demands, and any agreed re-check frequency, reporting schedule and duration. It also names the sites we expect to resist, because a list that promises every broker on the internet is a list nobody intends to work.
Stage 03
Filing waves & agreed updates
Filings go out in waves, tracked individually rather than as a batch count. At the agreed reporting intervals, updates identify confirmed removals, pending responses, further verification requests and any applicable statutory deadlines; weekly reporting is not automatic.
Stage 04
Close-out & scoped follow-up
The close-out report covers the people and sites included in the agreed scope. Any subsequent checks or re-filing follow the written site list, frequency and duration; there is no continuous-watch or early-detection guarantee. Our case studies cover how the second and third cycles usually differ from the first.
03 — Common questions
What clients ask us about data brokers.
If I opt out once, is it permanent?
Usually not. Most people-search sites draw from upstream aggregators and public records, and a deletion at the consumer-facing site does not reach that supply. Profiles commonly reappear within a few months, sometimes with a name variant that defeats the original match. Anyone describing a single sweep as permanent removal has not gone back to look.
Do I have a legal right to make them delete it?
It depends on where you live and on the broker. Comprehensive state privacy laws, beginning with California’s CCPA and CPRA, give covered residents deletion and opt-out rights against businesses that meet the statutory thresholds, and a growing number of states have followed with their own frameworks. Outside those, a request is a request. We tell you which of your listings sit inside a right and which rely on the broker’s goodwill.
Why does my family keep showing up in my profile?
Because brokers build household clusters. A shared address, a mortgage record, or a voter file entry links people together, and the profile is assembled from those links rather than from anything anyone submitted. Removing one person while leaving the cluster intact often leaves the address perfectly visible through a relative’s listing, so related listings may need separate assessment. We include each household member only with authorization and within the written scope; family coverage is not automatic.
Will this clear my name out of Google?
Partly, and with a lag. When a broker profile is deleted the search listing drops once the URL is recrawled, and where the page exposed an address or phone number there is a separate route to have the result removed from search directly. Both are worth running together. Tell us which listings are bothering you and we will say which mechanism reaches them.
OTHER PLATFORMS
Removal on other platforms
01
A booking photograph or a filing feeds the same aggregator networks, and it clears one site at a time.
02
Where an address is visible in results, the index and the source site are worked as two separate filings.
03
A single profile piece can seed years of syndicated copies, each with its own editor and its own answer.
04
Biographical detail about a living person is governed by a strict sourcing policy that is worth invoking properly.
05
Consumer listings can expose staff names and locations, which is a guideline matter rather than a privacy filing.
06
Personal information posted in a thread has its own sitewide policy and moves faster than the rest of Reddit ever does.